🔗 Share this article

TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the company announced that it presently contains over 1 thousand million AI videos.

Trial and Implementation

This change is undergoing trials over the coming weeks before a global launch. This shift comes amid a rise in content created by AI, fueled by recent content generation software.

AI Proliferation Online

It has been noted that nearly a tenth of the fastest-growing channels on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for poor-quality, bulk-generated content that is typically illogical or dreamlike.

Our research shows that numerous viewers like content produced via AI tools, ranging from digital art to informative clips, and we intend to give people the ability to increase or decrease of that, according to their own likes,” commented a spokesperson.

AI on the Platform

TikTok shared that there are presently over a billion videos on its service tagged as made with AI. Collectively, over 100 million pieces of content are added to the platform daily, making AI-generated material a limited part of its overall inventory.

How to Adjust Settings

Users will be capable of limit or boost the level of AI content they watch by accessing the content preference setting in the app and choosing the AI content topic. Other topics that are already be adjusted under the setting include news, fashion, aesthetics, and dance.

Platform Guidelines

Its policies oblige users to label convincing AI-generated content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.

Additionally, the service will henceforth apply an AI-generated watermark to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This action is designed to deter users from trying to bypass the tagging system.

Responsible AI Funding

TikTok is additionally establishing a $2 million AI literacy fund for specialists and organizations to produce learning resources about using AI responsibly. This project will support educational bodies specializing in educating computer science.

Content Safety Approach

TikTok has defended its safety measures, amid controversy over proposals to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to cut a significant number of roles in its user protection team in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.

A senior executive explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it is viewed by humans. The company reported a significant reduction in shocking and graphic content handled by content reviewers over the past year due to the use of its AI tools.

We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”